Leroy Almeida
Software Designer. Crafting interfaces, products, and systems.
Currently
- Early designer at Axiamatic, an AI-native risk intelligence platform
- Running after a 1-yo boy
Previously
- Led product design at Kumu, a live-streaming social app
- Designed ING Philippines' mobile app†(4.5/5 on Play Store and 4.8/5 on App Store) and internal systems.
- Client work at Accenture
- Redesigned Philippine Airlines' website in 2018 that led to 80% increase in web users, 122% increase in organic search conversions
- Designed recruiter tools and the job board at Kalibrr (YC13)
- Curated titles and ran an independent bookshop, Uncommon Books
Curating
- Uncommon Books, an independent, design-focused bookshop. (On indefinite hiatus.)
- A Design Bookshelf, books on contemporary art, design, critical studies, and visual culture. With dimensions visualized.
- Bookmarks, a list of essays and artifacts from the internet
- On the Shoulders of Giants, a collection of lessons on creativity
Case Studies
- I Shipped a Single Button: Automating PowerPoint Generation at Axiamatic
- Fixing Broken Windows: Broken Window Theory and why it matters in design
- Kumu's App Navigation: Redesigning how new and existing users navigate and find key features
- Kumu's Design Career Growth Framework: A dual-track framework
- Inside Kumu: The Product Design Team's Processes
- Making ING's Help Center a Differentiator
- Redesigning Philippine Airlines' Website: Increasing PAL's online revenue by improving content discovery and accessibility
Worked at/on
I can help with
- Product experience design
- Design systems
- Design advisory
- Design hiring
Find me